Our Mission

We started About A Dog because we thought we’d be good at it (doctor, lawyer or… bum roll retailer?). And like we said, everybody poops. But it’d be a pretty sh*tty life if we just thought about toilet paper all the time.

Not too sound too naff, but we wanted our business to be about something more… to accomplish something more. And we wanted it to be truly Aussie.


Thanks to You, We've Rasied $31,228 for Animal Welfare Organisations! 

More and more animal lovers have been making the switch to About A Dog products. Thanks to the support from you, our amazing customers, we have been able to donate over $31,200 to animal welfare organisations. 

To celebrate International Day of Forests in March 2024, we donated $3,500 to Sydney Wildlife Rescue for their help preserving native wildlife. Sydney Wildlife Rescue works tirelessly to rescue, rehabilitate, and release injured and orphaned wildlife across Sydney. By Supporting them, we're helping to ensure that our furry and feathered friends receive the care and support they need to thrive. 

Feburary 2024 we were able to donate $3,177 to Second Chance Animal Rescue in Craigieburn, Victoria. Second Chance Animal Rescue aim to create a positive, cohesive community where animal owners are supported with accessible resources and able to care for their pets without fear of financial hardship.

In January 2024 we donated $2,500 to Cherished Pets in the Geelong region of Victoria. Cherished Pets’ provides human-animal bond-centred veterinary services to pets and people in the Geelong region. Their innovative social enterprise model prioritises inclusion and accessibility and is propelled by their commitment to fostering social impact.

We donated a total of $10,000 to Sydney Dogs and Cats Home during October 2023 and December 2023. Sydney Dogs and Cats Home is Sydney’s only charity pound and community facility, caring for lost, abandoned, and neglected pets. This incredible team provides shelter, food, vet care, and (of course) lots of love and cuddles to these fur babies in need.

In our First year we donated $12,051 to RSPCA NSW. 

Our Support of Animals in Need

We donate 50% of all our profits to organisations helping animals in need because it feels damn good to support their work. And every time you buy a loo roll from us, you’re helping an animal too.

On the road and looking ahead

We might only be a new company, but we’re already looking ahead to what we can do and how we can help as an organisation (super adult, we know). 

We got the values, and we got the mission, and we’re gonna keep on keepin’ on supporting our animals and our community. And we hope you come along with us. Because hey, road trips are just better with your mates!

Follow our journey. Or better yet, come along for the ride.