Social Media Manager

Hybrid | Milperra Office + Work From Home
Location: At home work, on-site at Milperra, Sydney, when needed and occasional interstate travel
Employment Type: Full-time

3 Key Accountabilities

1. Demonstrated success in running multiple comprehensive strategies across multiple social media platforms

2. A proven knowledge in the pet and animal welfare space, working across either a pet brand, domestic animals in shelters or rescues, a medical veterinarian background or wildlife conservation

3. Experience working with stakeholders and partners to develop collaborative content  

Overview

About A Dog is an Australian-made essentials brand that uses everyday products to create meaningful impact for animals through supporting shelters and rescues. Our growth in support across multiple stakeholders has amplified demand to create a position for social media manager to join our team.

We’re on the hunt for someone who understands social media beyond posting. If you have a passion for animal welfare, strategy development, tracking performance and execution and working closely with our partnered shelters and rescues, we’d love to hear from you.

 What you’ll be responsible for

• Day – to Day Managing of About A Dog’s social media channels, primarily
  Instagram and TikTok to achieve the set targets and KPI’s
• Developing and executing social media strategies aligned with brand and business objectives
• Planning, managing and optimising social media content calendars
• Develop and implement content to drive growing sales and customer retention.
• Translating trends into on-brand, high-performing content
• Writing clear, engaging captions that reflect the About A Dog brand voice
• Managing creators, UGC partnerships and external collaborators
• Manage and create content creation at shoots, events and brand activations
• Providing real-time coverage at launches and events when required
• Monitoring performance, reporting on results and refining strategy based on insights
• Ensuring consistency across all social touchpoints

What we’re looking for

• Proven experience managing social media accounts for a brand or agency
• Strong understanding of Instagram and TikTok platforms, formats and performance drivers
• Experience building and executing social strategies, not just publishing content, confident in analysing results and using data to inform decisions
• Ability to brief creators and manage collaborations effectively
• Strong written communication skills with attention to brand tone
• Highly organised and comfortable managing multiple priorities
• Interest in purpose-driven brands and community-focused storytelling
• Sydney-based, with availability to work hybrid from our Milperra office
• Willingness to travel domestically as required
• Full Australian working rights