From Rolls to Rescue: How You Helped Us Raise $110,000

What an incredible journey we’ve been on and it’s all thanks to you, our amazing community!

When we started About A Dog, we had one simple goal: to turn something as everyday as toilet paper into something extraordinary for animals in need. Fast forward to today, and together we’ve now raised $110,759 for animal welfare across Australia. That’s thousands of shelter meals, vet visits, and second chances, every single one made possible because you chose to shop with purpose.

The Journey So Far: Donations by Year

Year 1 - 2022–23

Our very first year of donations laid the groundwork for everything that followed. You helped us:

• Donate $12,051 to RSPCA NSW

Total for Year 1 - 2022–23: $12,051

Year 2 -  2023–24

The momentum started building, fast. You helped us:

• Raise $10,000 for Sydney Dogs and Cats Home
• Contribute $2,500 to Cherished Pets
• Provide $3,177 to Second Chance Animal Rescue
• Deliver $3,500 to Sydney Wildlife Rescue

Total for Year 2 - 2023–24: $19,177, a huge leap forward and a sign of things to come.

Year 3 - 2024–25

This was the year your impact really accelerated:

• Jul–Sep 2024: Raised $15,333.92 for 4 new charities, LEARN MORE about the breakdown of the donations
• Oct–Dec 2024: Added $18,523 for 6 shelters and rescues, LEARN MORE about the breakdown of the donations
• Jan–Mar 2025: Contributed a massive $22,996 for 6 shelters and rescues, LEARN MORE about the breakdown of the donations
• Apr–Jun 2025: Raised $21,130 for 6 shelters and rescues, LEARN MORE about the breakdown of the donations smashing through the $110K milestone.

Total for Year 3 - 2024–25: $77,982, an extraordinary year of giving.

More Than Numbers: It’s Real Change for Animals

These figures aren’t just big numbers on a page; they represent thousands of moments of kindness:

• A dog curled up in a warm bed at a rescue
• A cat receiving the surgery it desperately needed
• Native wildlife getting lifesaving rehabilitation after injury

Every roll you’ve bought, every vote you’ve cast, and every conversation you’ve had about About A Dog has created ripples of good across Australia.

The Next Big Goal: $250K

We’re not stopping here. Together, we’ve shown what’s possible and now we’re setting our sights on something even bigger: $250,000 in donations.

It’s bold, it’s ambitious, and it’s exactly the kind of challenge we know our community can smash.

How You Can Keep Making a Difference

• Shop with purpose: Every purchase continues to help animals.
• Vote for featured organisations: Direct where your impact goes each quarter.
• Spread the word: Tell friends, family, and co-workers about our mission.

With your continued support, every bathroom break can keep making a real difference.

From all of us at About A Dog, and on behalf of the animals you’ve helped, thank you. You’ve made this milestone possible, and we can’t wait to see you by our side as we chase down $250K.