From 20–26 September 2025, people around the world are celebrating FSC Forest Week, a global campaign that shines a light on why forests matter and how everyday choices can protect them. This year’s theme is simple and powerful: “Do one thing for forests.” Choosing products that carry trusted certifications is one of those small actions that add up to big impact.
Why FSC Forest Week matters
Forests are critical for climate stability and biodiversity. FSC Forest Week invites shoppers, brands and communities to act together so forests can thrive now and into the future. Throughout the week, FSC encourages everyone to find one practical action, like picking certified and recycled products, and share it to inspire others.
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How to take part in FSC Forest Week with About A Dog
- Choose recycled: Add recycled toilet paper to your next order. Look for FSC labelling guidance when you shop across categories.
- Share your one thing: Tell friends and family why you switched. FSC’s campaign is all about small actions shared widely.
- Stick with it: Make recycled your default, not just for Forest Week
About A Dog’s simple action: recycled toilet paper that gives back
At About A Dog, choosing recycled paper has always been about more than comfort. It is about:
Protecting forests by using recycled fibre
Backing credible standards by working with FSC-certified supply chains where applicable
Helping animals by donating 50% of profits to animal welfare organisations
So, when customers top up on AAD’s recycled rolls, they are doing their one thing for forests and helping animals at the same time.
Why recycled matters for toilet paper
Toilet paper gets used once, so using recycled fibre here is a smart way to keep forests standing. The FSC Recycled label guarantees that all the paper in the product is verified as genuinely recycled, helping cut waste and demand for virgin material, a practical win for circularity and for forests.
What to look for when you shop
When you see the FSC® labels on a product, it means the materials support responsible forestry. There are three main labels:
- FSC 100% — made entirely from material sourced from FSC-certified forests
- FSC Mix — made with a mix of FSC-certified, recycled and/or FSC-controlled sources
- FSC Recycled — made from 100% recycled materials, reducing pressure on forests by avoiding virgin fibre altogether
These label definitions and the assurance behind them come directly from FSC.
All About A Dog products use 100% FSC Recycled paper.
FSC Forest Week is about small choices that protect big, living systems. Switching to recycled toilet paper is an easy one. With About A Dog, that choice also supports animal rescue with every purchase. That is a lot of good from one simple swap.
